VD
AI in bankingEurope
AI transformation and SEPA insights with CREDINS Bank
with Valbona Dhjaku
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S3 · E10Credit Unions
Purpose as a growth engine
Andy Deeks
CEO, Leek Building Society
Apr 9, 202540 minEurope
0:00 / 40:00
"Purpose is a strategy, not a statement."
Andy Deeks shares how Leek Building Society uses purpose not as a slogan but as an operating advantage — shaping product, culture, and community impact.
A refreshing counterpoint to growth-at-all-costs thinking.
Digital BankingModernization
